As well as providing consultancy-style communications support, I’m also experienced in designing and delivering training workshops in a range of areas around communications strategy.

Workshops provide a great way of covering a lot of ground at a swift pace, and all of my workshops can be delivered to mixed groups; established teams; or one-to-one for a quick ‘communications fix’.

The workshops below are all available ‘off the shelf’ – if you need something a little bit different please drop me a line.

Who are your customers (and what do they want?) An introduction to targeting & segmentation for marketing

How many of your marketing communications messages are falling on deaf ears? How many of your calls to action are missing their mark? How much of your marketing and advertising spend goes to waste, year after year?

It’s never too early or too late to tap into the power of population targeting and segmentation to make your marketing spend work harder for you.

By arming yourself with a really clear understanding of who you’re communicating with now (and who you want to reach in future), you will create a firm basis for every decision that you make. Find out how to get inside your target customers’ heads, and you will ensure that every investment of time or money that goes into your marketing communications is well informed and well spent.

This practical workshop will demonstrate how and why you can profile your customers, prospects and stakeholders, and how you can use that intelligence to start making better business decisions every day.

At a glance:

How long? 3 hours
Who for? Business owners, Entrepreneurs, Start-ups, Marketing staff
Takeaways: Leave with all the knowledge you need to profile your customer groups at home, and a handy template to help you do it quickly and easily
Good to know: Can also be delivered as a 45 minute or 1 hour ‘speed session’ with a reduced practical element

What’s Your Story? How to use Content Marketing to make your business stand out from the crowd

Content is what makes the digital world go round. From Instagram to YouTube; Facebook to the Huffington Post, hundreds of posts, memes and images from all corners of the globe pass in front of your customers’ eyes every day. So what can you do to make sure that your communications stand out from the crowd?

This hands-on workshop will introduce the principles of content marketing, and take you through a step-by-step process to build a targeted Content Strategy that you can put to use at once.

Discover how to decide which channels to use (and which to avoid); how to stop wasting time online; and how to make best use of YOUR resources to quickly create content that is creative, original and on-trend. At the end of the workshop, you will have a good understanding of Content Marketing, its advantages and pitfalls, and how to use it to drive the results that you need to see.

You will leave with your own Content Marketing action plan and practical ideas that you can put into practice straight away.

At a glance:

How long? 3 hours
Who for? Business owners, Entrepreneurs, Start-ups, Marketing staff
Takeaways: Leave with your own Content Strategy templates to work with back at the office
Good to know: Can also be delivered as a 45 minute or 1 hour ‘speed session’ with a reduced practical aspect
Make a morning of it: Also available as part of a joint workshop in partnership PR specialist Jill Brown Media. Jill and her team will teach you how to secure that all-important media coverage; I will show you how to use content marketing to maximise the impact and control your narrative.

Marketing Strategy In A Day: Build your own ready-to-use communications plan

Effective marketing communications do not have to be expensive, difficult or unduly time consuming. This one-day practical workshop will explain the basics of marketing strategy, before guiding you through a practical, template-based approach using focused questions and exercises to build your own a tailor-made communications strategy that is achievable and realistic for your business.

Following a simple structure, we will look at objective setting; audience targeting and segmentation; brand and message development; choosing the right communications channels; managing resources, and, of course, how to measure success.

You will emerge from the workshop with an outline communications strategy that fits the needs of your business, taking account of the resource, expertise and time that you have available to implement it, and a clear sense of how to stop wasting time on scatter-gun communications and focus your day-to-day activity to drive strategic results.

At a glance:

How long?  6 hours
Who for?  Business owners, Entrepreneurs, Start-ups, Marketing staff
Takeaways:  A marketing strategy template, populated with the work undertaken during the workshop, which you can put into use straight away and/or continue to develop at home
Good to know:  Can also be delivered in two 3 hour sessions as an evening class

Blogging for Results: A Practical Workshop

Delivered in partnership with Fiona Russell AKA Fiona Outdoors

Whether you’re an experienced blogger or just starting out, this hands-on workshop will show you how to set up and run a blog that really works. If you want to reach prospective customers; grow brand awareness; improve customer loyalty and make sure that your business stands out from the competition, this session is for you.

Award-winning blogger and former journalist Fiona Russell covers the ‘how’ and ‘why’ of blogging. She will share her expert tips so you can transform your good ideas into great content, covering everything from blog post structure, to ‘blogging discipline.’

I will reveal how to use tried-and-tested content marketing techniques to grow the audience for your blog. You will learn how to develop a segmented approach to communications, making the most of every blog post to ensure that all your beautiful, original content is seen by all the right people, every time.

It’s hands-on and interactive, so come prepared to participate! The workshop includes a mix of theory, practical advice and take-away tips.

At a glance:

How long? Half a day (3.5 hours including breaks)
Who for? Business owners, Entrepreneurs, Start-ups, Marketing staff
What’s included: Leave with all the knowledge you need to set up and run a successful blog and content strategy. Workshop slides will be supplied to all attendees; follow up support is also available.
Good to know: Can also be delivered as a full day workshop (7 hours including breaks) with increased practical focus

Need something different? Drop me a line and I’ll be happy to discuss your needs.