My experience is wide. It encompasses just about every aspect of marketing, old-school & digital, strategic and tactical, so you can rest assured that your project is in safe hands – however large or small it may be.
My best asset is the insight that I will bring to your project: I will help you to find the missing links that connect you to your customers and bring your strategies to life. My particular passions and specialisms are:
- Audience analysis, segmentation and targeting
- Brand strategy and development
- Communications strategy development and objective setting
- Content strategy and content marketing
- Competitor analysis and positioning strategies
- Social media strategy
- Product development strategy
- Customer-centric business planning
- Website development, including briefing documents and user journeys
- Verbal brand development and copywriting
- Ongoing strategic support with business development and communications campaigns
There are some limits: I don’t do social media management, graphic design, web development, photography or PR. But I do have a great contact book of top class folk who do …
Image by Louise Cairns, Photographer specialising in Personal Branding for entrepreneurs & SMEs.