Happy customers: you’ll find them at the heart of every successful marketing campaign ever. But they’re not daft. That means they won’t waste their precious time reading, watching (and certainly not sharing or engaging with) anything that doesn’t genuinely interest them. What’s more, their attention span is short: if your Read more…
Want to focus on building your Personal Brand, but not sure where to start? Then perhaps it’s time to work on your personal Manifesto. Your Manifesto can do for your personal brand, what vision, values and brand objectives do for traditional business brands: it can ground you and guide you, Read more…
Post-it notes at the ready. Felt tips poised; flip charts ahoy. Who doesn’t love a business strategy workshop? As a veteran of many such workshops – each one a different cocktail of group-work; blue-sky thinking; dot-voting and backward-planning (a particular favourite) – I have to confess, I love a bit Read more…
“Soaring ridges, exposed traverses and precipitous drops. Fast and light over technical terrain.” That’s a description of the UK’s most extreme footrace series, Skyline Scotland [pictured]. It also sums up exactly how I visualise those first few bewildering weeks of going it alone as a small business or entrepreneur. In those Read more…