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Tag: entrepreneur

Communications strategy

6 common barriers to Content Strategy success (and why it’s time to get over them)

Happy customers: you’ll find them at the heart of every successful marketing campaign ever. But they’re not daft. That means they won’t waste their precious time reading, watching (and certainly not sharing or engaging with) Read more…

By jocowper, 1 year ago
Branding

Your Personal Manifesto: What It Is and Why You Need It

Want to focus on building your Personal Brand, but not sure where to start? Then perhaps it’s time to work on your personal Manifesto. Your Manifesto can do for your personal brand, what vision, values Read more…

By jocowper, 2 years ago
Business strategy

Participative Business Strategy: Will it work for you? These five questions will help you decide

Post-it notes at the ready. Felt tips poised; flip charts ahoy. Who doesn’t love a business strategy workshop? As a veteran of many such workshops – each one a different cocktail of group-work; blue-sky thinking; Read more…

By jocowper, 2 years ago
Business strategy

Fast and light: 5 low-cost productivity hacks for small businesses

“Soaring ridges, exposed traverses and precipitous drops. Fast and light over technical terrain.” That’s a description of the UK’s most extreme footrace series, Skyline Scotland [pictured]. It also sums up exactly how I visualise those first Read more…

By jocowper, 2 years ago
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